PNC Digital Advisor.
People will do almost anything to keep from investing in their future, from changing light bulbs to adding to that all important origami collection. PNC created the Digital Advisor to make investing in your future a simple task. Working with the team at Brunner, I was tasked with designing and animating a video that was playful and showed how easy it is to invest in your future with the Digital Advisor platform.
Procrastination.
We will do anything to get out of settling up our financial future. Changing a lightbulb to that all important origami swan that needs to be added to your collects. PNC is out to make setting up your finical goals an easy feet. So don’t go losing your marbles.
Set up.
Now that you’ve set up your financial goals, you can go back to lounging.
Early style frames UX and character design explorations.
The UX interface when through a few rounds of revisions. Trying to show the information as simple shapes, then adding in some sample text that you would find on the actual site, and then adding in more information on the site.
Credits.
Client - PNC
Agency - Brunner
Creative Director - Craig Ferrence
Producer - Emily DeShantz
Direction, Design and Animation - Tian Hughes